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1 advance publicity
Englisch-Deutsch Fachwörterbuch der Wirtschaft > advance publicity
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2 advance publicity
рекл. опережающее [заблаговременное\] информирование (сообщение о каком-л. событии, которое должно состояться)See: -
3 advance publicity
1) Экономика: заранее подготовленная реклама2) Кино: опережающая реклама, предварительная реклама -
4 advance publicity
publicité f d'amorçage -
5 advance publicity
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6 advance publicity
English-russian dctionary of contemporary Economics > advance publicity
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7 publicity
publicity [pʌb'lɪsɪtɪ](a) (media interest, exposure) publicité f;∎ it'll give us free publicity for the product ça fera de la publicité gratuite pour notre produit;∎ she/her movie is getting or attracting a lot of publicity c'est un procès/un film dont on a beaucoup parlé;∎ there's no such thing as bad publicity on ne fait jamais trop parler de soi;∎ the incident will mean bad publicity for us cet incident va être mauvais pour ou va faire du tort à notre image de marque;∎ an actress who shuns publicity une actrice qui fuit les médias;∎ they don't want any publicity ils ne veulent pas faire parler d'eux(b) (advertising material, information) matériel m publicitaire;∎ have you seen any of their publicity? avez-vous vu leur matériel publicitaire?;∎ advance publicity promotion f►► publicity brochure brochure f publicitaire;publicity budget budget m publicitaire;publicity campaign (for new product) campagne f publicitaire, campagne f de publicité; (by government) campagne f d'information;publicity department service m de publicité;publicity expenses dépenses fpl de la publicité;publicity gimmick astuce f publicitaire;publicity manager chef m de (la) publicité;publicity photograph photographie f publicitaire;Cinema publicity still photo f publicitaire;publicity stunt coup m de pub -
8 publicity
A n1 ( media attention) to attract publicity attirer l'attention f des médias ; to shun publicity fuir les médias ; to take place in a blaze of publicity avoir lieu sous les feux des médias ; to receive bad ou adverse publicity faire l'objet de critiques dans les médias ; there is no such thing as bad publicity toute publicité est bonne à prendre ;2 ( advertising) publicité f ; to be responsible for publicity être responsable de la publicité ; to give sth great publicity, to be great publicity for sth faire beaucoup de publicité pour qch ; to be bad publicity for être une mauvaise publicité pour ; advance publicity promotion f (for pour) ;3 ( advertising material) ( brochures) brochures fpl publicitaires ; ( posters) affiches fpl publicitaires ; ( films) films mpl publicitaires ; I've seen some of their publicity j'ai vu quelques-unes de leurs brochures or affiches. -
9 publicity
publicity [pʌbˈlɪsɪtɪ]• I keep getting publicity about the society's meetings je reçois tout le temps des circulaires concernant les réunions de la société* * *[pʌb'lɪsətɪ] 1.1) ( media attention)to receive bad ou adverse publicity — faire l'objet de critiques dans les médias
2) ( advertising) publicité f3) [U] ( advertising material) ( brochures) brochures fpl publicitaires; ( posters) affiches fpl publicitaires; ( films) films mpl publicitaires2. -
10 advance
advance [əd'vɑ:ns]∎ the date of the meeting was advanced by one week la réunion a été avancée d'une semaine(b) (further → project, work) avancer; (→ interest, cause) promouvoir; (→ growth, development) accélérer;∎ this discovery has advanced our research by months cette découverte nous a fait gagner plusieurs mois de recherches(c) (suggest → idea, proposition) avancer, mettre en avant; (→ opinion) avancer, émettre; (→ explanation) avancer∎ we advanced her £100 on her salary nous lui avons avancé 100 livres sur son salaire;∎ we will advance him £500 before completion of the contract nous lui verserons un acompte de 500 livres avant l'achèvement des travaux;∎ sum advanced avance f, acompte m(a) (go forward) avancer, s'avancer;∎ to advance on or towards sth avancer ou s'avancer vers qch;∎ the army advanced on Paris l'armée avançait ou marchait sur Paris(b) (make progress) avancer, progresser, faire des progrès∎ the shares advanced to their highest point in May les actions ont atteint leur valeur la plus haute au mois de mai3 noun∎ the enemy planned their advance on the city l'ennemi a organisé son avance ou sa marche sur la ville;∎ figurative the advance of old age le vieillissement(b) (progress) progrès m;∎ the great advance in medicine le progrès ou les progrès en médecine∎ he asked for an advance of £200 on his salary il a demandé une avance de 200 livres sur son salaire;∎ an advance on royalties une avance sur droits d'auteur;∎ advances on securities or against collateral prêts mpl sur titres∎ any advance? qui dit mieux?;∎ any advance on a hundred? cent, qui dit mieux?(prior) préalableavances fpl;∎ to make advances to sb faire des avances à qn(beforehand → pay, thank) à l'avance, d'avance; (→ prepare, reserve, write, know) à l'avance;∎ well in advance largement à l'avance;∎ we had to pay two weeks in advance il a fallu qu'on paie deux semaines d'avance;∎ the agency asked for £50 in advance l'agence a demandé 50 livres d'avance;∎ thanking you in advance (in letter) en vous remerciant à l'avance, avec mes remerciements anticipés;∎ he sent the messenger on in advance (ahead) il a envoyé le messager devantavant;∎ they arrived in advance of their guests ils sont arrivés en avance sur ou avant leurs invités;∎ their computer technology is far in advance of anything we have ils sont très en avance sur nous en matière d'informatique►► Finance advance account compte m d'avances;advance booking réservation f à l'avance;∎ advance booking is advisable il est recommandé de réserver à l'avance;advance booking office guichet m de location;Finance advance dividend dividende m anticipé;Military advance guard avant-garde f;advance notice préavis m, avertissement m;Finance advance payment paiement m anticipé, paiement m par anticipation;Military advance post poste m avancé;advance publicity publicité f d'amorçage;Advance Purchase Excursion = tarif préférentiel sujet à des restrictions de délai d'achat;advance warning avertissement m -
11 advance
1. verb1) (to move forward: The army advanced towards the town; Our plans are advancing well; He married the boss's daughter to advance (= improve) his chances of promotion.) avanzar, proceder2) (to supply (someone) with (money) on credit: The bank will advance you $500.) adelantar
2. noun1) (moving forward or progressing: We've halted the enemy's advance; Great advances in medicine have been made in this century.) avance, adelanto, progreso2) (a payment made before the normal time: Can I have an advance on my salary?) anticipo3) ((usually in plural) an attempt at (especially sexual) seduction.) insinuación, propuesta
3. adjective1) (made etc before the necessary or agreed time: an advance payment.) por adelantado, anticipado2) (made beforehand: an advance booking.) anticipado3) (sent ahead of the main group or force: the advance guard.) avanzadilla•- advanced- in advance
advance1 n1. avance2. adelanto / progreso / avance3. anticipo / adelantoI need an advance of £50 necesito un adelanto de 50 librasin advance por adelantado / con antelaciónadvance2 vb1. avanzar2. adelantartr[əd'vɑːns]1 (movement) avance nombre masculino2 (progress) adelanto, progreso, avance nombre masculino3 (payment) anticipo1 (person, object) avanzar3 (money) anticipar, adelantar4 (price) aumentar, incrementar5 (cause, interests) favorecer, ayudar6 (date) adelantar■ he wants to advance the date of the meeting to the 5th quiere adelantar la fecha de la reunión al día cinco1 (move forward) avanzar■ as the days advanced our problems increased conforme pasaban los días nuestros problemas fueron creciendo2 (rise) subir\SMALLIDIOMATIC EXPRESSION/SMALL■ to book/prepare in advance reservar/preparar con antelaciónin advance of antes deto make advances progresarto make advances to somebody (contact) establecer contacto con 2 (proposal) hacer una propuesta a 3 (sexually) insinuarse a alguienadvance booking reserva anticipadaadvance guard avanzadillaadvance notice previo avisoadvance party avanzadillaadvance payment pago anticipadoadvance warning previo aviso1) : avanzar, adelantarto advance troops: avanzar las tropas2) promote: ascender, promover3) propose: proponer, presentar4) : adelantar, anticiparthey advanced me next month's salary: me adelantaron el sueldo del próximo mesadvance vi1) proceed: avanzar, adelantarse2) progress: progresaradvance adj: anticipadoadvance notice: previo avisoadvance n1) progression: avance m2) progress: adelanto m, mejora f, progreso m3) rise: aumento m, alza f4) loan: anticipo m, préstamo m5)in advance : por adelantadoadj.• adelantado, -a adj.• anticipado, -a adj.n.• adelantamiento s.m.• adelanto s.m.• anticipación s.f.• anticipo s.m.• avance s.m.• paso s.m.• progreso s.m.v.• acrecentar v.• adelantarse v.• anticipar v.• avanzar v.• aventajar v.• fomentar v.• ganar v.• progresar v.• proponer v.
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1. əd'væns, əd'vɑːnsa) \<\<person/vehicleoops\>\> avanzar*; \<\<science/project/society\>\> avanzar*, progresarto advance on somebody/something — avanzar* hacia alguien/sobre algo
b) advancing pres p
2.
vt1) ( move forward) avanzar*, adelantar; ( further) \<\<knowledge\>\> fomentar, potenciar; \<\<interests/cause\>\> promover*2) ( suggest) \<\<idea\>\> presentar, proponer*; \<\<opinion\>\> dar*3)a) \<\<date/meeting\>\> adelantarb) \<\<money/wages\>\> anticipar, adelantar
II
1) c u (of person, army, vehicle) avance m; (of civilization, science) avance m, progreso m, adelanto mwith the advance of old age — con el paso de los años, a medida que envejece (or envejecía etc)
to make advances to somebody — hacerle* insinuaciones a alguien, insinuársele* a alguien
3) ca) ( early payment) anticipo m, adelanto madvance on something: they gave me an advance of £100 on my salary — me dieron un adelanto or anticipo de 100 libras a cuenta del sueldo
b) ( loan) préstamo m4) (in phrases)in advance: to pay in advance pagar* por adelantado or por anticipado; tickets are $10 in advance las entradas cuestan 10 dólares si se compran por adelantado; it was planned well in advance se planeó con mucha antelación or anticipación; thanking you in advance — agradeciéndole de antemano su atención
III
adjective (before n)a) ( ahead of time)advance booking is essential — es imprescindible hacer la reserva por anticipado or con anticipación
without any advance warning o notice — sin previo aviso
advance payment — pago m anticipado or (por) adelantado
b)advance man — (AmE Pol) relaciones m públicas
[ǝd'vɑːns]advance man o agent — (AmE Theat) agente m
1. N1) (=forward movement) avance m2) (=progress) (in science, technology) avance m, adelanto m ; [of disease] avance man important scientific advance — un importante avance or adelanto científico
the rapid advance of modern industrial society — el vertiginoso desarrollo de la sociedad industrial moderna
with the advance of old age — según se va/iba envejeciendo
3) [of money]a) (=initial payment) anticipo m, adelanto mshe was paid a £530,000 advance for her next novel — le dieron un anticipo or adelanto de 530.000 libras por su próxima novela
b) (on salary)could you give me an advance? — ¿me podría dar un anticipo?
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she got an advance on her salary — consiguió que le anticiparan parte del sueldoc) (=loan) préstamo m•
she rejected his advances — no hizo caso de sus insinuaciones6)in advance: to let sb know a week in advance — avisar a algn con ocho días de antelación
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to book in advance — reservar con antelación•
the dish may be made in advance — el plato puede prepararse con anterioridad•
in advance of, to arrive in advance of sb — llegar antes que algnto be in advance of one's time — adelantarse a su época, estar por delante de su época
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to pay in advance — pagar por adelantado•
to send sb on in advance — mandar a algn por delante•
thanking you in advance — agradeciéndole de antemano2. VT1) (=move forward) [+ time, date, clock] adelantar; (Mil) [+ troops] avanzar2) (=further) [+ plan, knowledge] potenciar; [+ interests] promover, fomentar; [+ career] promocionar; [+ cause, claim] promover; [+ person] (in career) ascender (to a)he has done much to advance our understanding of music — ha contribuido mucho a potenciar nuestros conocimientos musicales
3) (=put forward) [+ idea, opinion, theory] proponer, sugerir; [+ suggestion] hacer; [+ proposal] presentar; [+ opinion] expresarhe advanced the theory that... — propuso or sugirió la teoría de que...
4) (=hand over) [+ money] (as initial fee) adelantar, anticipar; (as early wages) adelantar; (as loan) prestar3. VI1) (=move forward) avanzar•
she advanced across the room — avanzó hacia el otro lado de la habitación•
to advance on sth/sb — (gen) acercarse a algo/algn, avanzar hacia algo/algnto advance on sth — (Mil) avanzar sobre algo
2) (=progress) [science, technology] progresar, adelantarse; [work, society] avanzar; [career] progresar; [person, pupil] hacer progresos, progresar; (in rank) ascender (to a)•
her film career was advancing nicely — su carrera cinematográfica progresaba bien or iba por muy buen camino•
despite his advancing years he was a good player — a pesar de su edad (avanzada) era un buen jugador3) (Econ) (=rise) [price] subir4.CPDadvance booking N — reserva f anticipada, reserva f por anticipado
advance booking office N — (Brit) taquilla f (de reservas or venta anticipada)
advance copy N — [of book] ejemplar m de muestra; [of speech] copia f (del discurso)
advance guard N — (=reconnaissance group) avanzada f ; (=lookouts) avanzadilla f ; (=mobile unit) brigada f móvil
advance man N — (US) (Pol) responsable de una campaña política
advance notice N — aviso m previo
meals can be provided with advance notice — con aviso previo, se preparan comidas
advance party N — (=reconnaissance group) avanzada f ; (=lookouts) avanzadilla f
advance payment N — anticipo m
advance publicity N — promoción f (antes del estreno, lanzamiento etc)
advance warning N — aviso m previo
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1. [əd'væns, əd'vɑːns]a) \<\<person/vehicle/troops\>\> avanzar*; \<\<science/project/society\>\> avanzar*, progresarto advance on somebody/something — avanzar* hacia alguien/sobre algo
b) advancing pres p
2.
vt1) ( move forward) avanzar*, adelantar; ( further) \<\<knowledge\>\> fomentar, potenciar; \<\<interests/cause\>\> promover*2) ( suggest) \<\<idea\>\> presentar, proponer*; \<\<opinion\>\> dar*3)a) \<\<date/meeting\>\> adelantarb) \<\<money/wages\>\> anticipar, adelantar
II
1) c u (of person, army, vehicle) avance m; (of civilization, science) avance m, progreso m, adelanto mwith the advance of old age — con el paso de los años, a medida que envejece (or envejecía etc)
to make advances to somebody — hacerle* insinuaciones a alguien, insinuársele* a alguien
3) ca) ( early payment) anticipo m, adelanto madvance on something: they gave me an advance of £100 on my salary — me dieron un adelanto or anticipo de 100 libras a cuenta del sueldo
b) ( loan) préstamo m4) (in phrases)in advance: to pay in advance pagar* por adelantado or por anticipado; tickets are $10 in advance las entradas cuestan 10 dólares si se compran por adelantado; it was planned well in advance se planeó con mucha antelación or anticipación; thanking you in advance — agradeciéndole de antemano su atención
III
adjective (before n)a) ( ahead of time)advance booking is essential — es imprescindible hacer la reserva por anticipado or con anticipación
without any advance warning o notice — sin previo aviso
advance payment — pago m anticipado or (por) adelantado
b)advance man — (AmE Pol) relaciones m públicas
advance man o agent — (AmE Theat) agente m
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12 publicity
[pʌb'lɪsətɪ] 1.1) (media attention) pubblicità f.to attract publicity — attirare o richiamare l'attenzione del pubblico
2) (advertising) pubblicità f., propaganda f.to give sth. great publicity o to be great publicity for sth. fare molta pubblicità a qcs.; advance publicity — promozione (in anteprima)
3) (advertising material) pubblicità f.; (brochures) dépliant m.pl., volantini m.pl. pubblicitari; (posters) cartelloni m.pl. pubblicitari; (films) video m.pl. pubblicitari2.modificatore [launch, agency, agent] pubblicitario* * *[-'blisə-]1) (advertising: There is a lot of publicity about the dangers of smoking.) pubblicità2) (the state of being widely known: Film stars usually like publicity.) pubblicità* * *[pʌb'lɪsətɪ] 1.1) (media attention) pubblicità f.to attract publicity — attirare o richiamare l'attenzione del pubblico
2) (advertising) pubblicità f., propaganda f.to give sth. great publicity o to be great publicity for sth. fare molta pubblicità a qcs.; advance publicity — promozione (in anteprima)
3) (advertising material) pubblicità f.; (brochures) dépliant m.pl., volantini m.pl. pubblicitari; (posters) cartelloni m.pl. pubblicitari; (films) video m.pl. pubblicitari2.modificatore [launch, agency, agent] pubblicitario -
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n1) гласность2) реклама, рекламирование3) паблисити
- advance publicity
- ancillary publicity
- auxiliary publicity
- broadcast publicity
- business publicity
- collective publicity
- commercial publicity
- cooperative publicity
- editorial publicity
- export publicity
- follow-up publicity
- free publicity
- group publicity
- industrial publicity
- joint publicity
- loud publicity
- misleading publicity
- outdoor publicity
- pictorial publicity
- poster publicity
- radio publicity
- sales publicity
- specialized publicity
- street publicity
- television publicity
- unfair publicity
- visual publicity
- window publicity
- add up to publicity
- carry out publicity
- give publicity
- run publicityEnglish-russian dctionary of contemporary Economics > publicity
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14 publicity
(pub.)n рек., марк. публічність; популяризація; пропаганда; розголос; пабліситі; реклама; рекламування; a рекламнийспосіб поширення інформації про переваги чи недоліки продуктів (product), послуг (service¹) тощо у формі статті, повідомлення та ін. друкованого чи ефірного матеріалу, які привертають увагу і покупців, і спонсорів (sponsorship); ♦ публічність є формою непрямої реклами (advertisement), тому вона неоплачу-вана, не має приватного інтересу, може бути і позитивного, і негативного змісту═════════■═════════advance publicity заздалегідь підготовлена реклама; adverse — шкідлива реклама; bad publicity погана реклама; editorial publicity висвітлення в пресі; favourable publicity сприятлива реклама; free publicity безплатна реклама • безкоштовна реклама; good publicity добра реклама; joint publicity спільна реклама; merchandising publicity популяризація сфери збуту • популяризація сфери торгівлі; misleading publicity дезорієнтуюча реклама; product publicity популяризація товару; unfair publicity несумлінна реклама; unfavourable publicity несприятлива реклама; word-of-mouth publicity усний поголос • усна інформація═════════□═════════publicity agency рекламне агентство • агентство із забезпечення пабліситі; publicity budget кошторис витрат на популяризацію; publicity campaign кампанія популяризації; publicity department відділ пабліситі; publicity manager керівник відділу, що займається забезпеченням престижу фірми; to attract publicity привертати/привернути увагу; to avoid publicity уникати/уникнути розголосу; to seek publicity прагнути увагиpublicity ‡ A. four principles of marketing (386)пр. advertising* * *реклама; оприлюднення (застави і т. ін.) -
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1. n публичность, гласность2. n известность, слава3. n реклама, рекламированиеpublicity bureau — рекламное бюро, бюро рекламы и информации
publicity department — отдел рекламы; бюро рекламы
4. n рекламные материалыСинонимический ряд:advertising (noun) advertisement; advertising; attention; ballyhoo; broadcasting; buildup; coverage; fanfare; notice; notoriety; press; press-agentry; promotion; propaganda; public notice; puffery; pushing -
16 publicity
сущ.1) общ. известность2) марк. паблисити (предоставление информации о товаре, лице или компании по инициативе СМИ, которые считают эту информацию полезной для своей читательской или телевизионной аудитории; за эту информацию компания не платит и она вызывает большее доверие у публики; компании способствовуют паблисити различными методами: присылают журналистам информационные материалы, организуют различные общественные мероприятия и т. д.)book publicity — продвижение [пиар-кампания\] книги (с целью увеличения роста продаж)
to get publicity for the company — сделать так, чтобы о компании заговорили
Advertising you pay for, publicity you pray for. — За рекламу платишь, за паблисити молишь.
See:publicity agent, publicity director, advertising 3), advance publicity, adverse publicity, admass, propaganda, public relations
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1) публичность, гласность; 2) реклама, рекламирование; 3) известность, слава.* * ** * *. 1) известность, популярность, реклама; 2) распространение информации о фирме и ее товарах с целью стимулирования спроса. . Словарь экономических терминов 1 .* * *популяризация, придание известности, «паблисити»действия, направленные на привлечение внимания публики -
17 advance
1 noun∎ payable in advance payable d'avance;∎ fixed in advance fixé à l'avance;∎ thanking you in advance (in letter) en vous remerciant à l'avance, avec mes remerciements anticipésadvance booking réservation f à l'avance; advance booking charter achat m de bloc-sièges;advance notice préavis m;advance payment (payment in full) paiement m anticipé ou par anticipation; (part payment) arrhes f pl;advance publicity publicité f d'amorçage;advance warning préavis∎ he asked for an advance of £200 on his salary il a demandé une avance de 200 livres sur son salaire;∎ advances on securities or against collateral prêts m pl sur titresadvance account compte m d'avances; advance dividend dividende m anticipéwe will advance him £500 before completion of the contract nous lui verserons un acompte de 500 livres avant l'achèvement des travauxsum advanced avance f, acompte m(c) (be promoted) avancer, obtenir de l'avancement(of shares) augmenter (de prix), monter;∎ the stocks advanced to their highest point in May les actions ont atteint leur valeur la plus haute au mois de mai -
18 free publicity
publicity department — отдел рекламы; бюро рекламы
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19 street publicity
publicity department — отдел рекламы; бюро рекламы
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20 forhåndsreklame
advance publicity.
См. также в других словарях:
publicity — publicity, ballyhoo, promotion, propaganda are comparable when they mean either a systematic effort to mold public opinion in respect to something or the means or the matter used in such an effort. Each implies a specialized form of advertising.… … New Dictionary of Synonyms
advance — advancingly, adv. /ad vans , vahns /, v., advanced, advancing, n., adj. v.t. 1. to move or bring forward: The general advanced his troops to the new position. 2. to bring into consideration or notice; suggest; propose: to advance reasons for a… … Universalium
publicity — noun 1 media attention ADJECTIVE ▪ considerable, enormous, extensive, greater, wide, widespread ▪ The papers have begun to give greater publicity to the campaign against GM food. ▪ … Collocations dictionary
advance — [[t]ædvɑ͟ːns, væ̱ns[/t]] ♦♦ advances, advancing, advanced 1) VERB To advance means to move forward, often in order to attack someone. [V prep/adv] Reports from Chad suggest that rebel forces are advancing on the capital... According to one report … English dictionary
publicity — [[t]pʌblɪ̱sɪti[/t]] ♦♦♦ 1) N UNCOUNT Publicity is information or actions that are intended to attract the public s attention to someone or something. Much advance publicity wwas given to the talks. ...government publicity campaigns... It was all… … English dictionary
publicity — pub‧lic‧i‧ty [pʌˈblɪsti] noun [uncountable] 1. the attention that someone or something gets from newspapers, television etc: • The case has received massive publicity. • Sales of the drug are falling due to adverse (= negative ) publicity about… … Financial and business terms
advance man — ☆ advance man n. a person hired to travel in advance of a theatrical company, political candidate, etc. to arrange for publicity, schedule appearances, etc … English World dictionary
advance — {{Roman}}I.{{/Roman}} noun 1 forward movement ADJECTIVE ▪ rapid ▪ Allied, British, German, etc. VERB + ADVANCE ▪ make … Collocations dictionary
publicity */*/ — UK [pʌbˈlɪsətɪ] / US noun [uncountable] 1) attention in magazines, newspapers, or television Her behaviour during the filming attracted a lot of free publicity. a publicity campaign (= an attempt to get publicity) • Collocations: Adjectives… … English dictionary
advance — ad•vance [[t]ædˈvæns, ˈvɑns[/t]] v. vanced, vanc•ing, n. adj. 1) to move or bring forward in position 2) to bring into consideration; suggest; propose: to advance reasons for a tax cut[/ex] 3) to further the development, progress, or prospects… … From formal English to slang
Advance Directives Act — The Texas Advance Directives Act (1999), also known as the Texas Futile Care Law, describes certain provisions that are now Chapter 166 of the Texas Health Safety Code. Controversy over these provisions mainly centers on Section 166.046,… … Wikipedia